As director of the John Chamberlain Estate, I’ve seen firsthand the value of carefully cataloging decades of artwork, archives and collectibles. But oftentimes, this process is taken on far too late in an artist’s career and hundreds, even thousands, of pieces need to be located, archived and placed in a digital storage unit to ensure eternal utility, cultural preservation and value.

My unique upbringing in the art world has allowed me to interact with many of the principal artists and tastemakers of the 20th and 21st centuries. Consequently, I recognize the importance of preserving history and showcasing individuals’ contributions to society—prompting the formation of Click, the forthcoming NFT platform launching this fall.

An NFT, or non-fungible token, is a unique unit of data stored on the blockchain that certifies a digital asset to be one-of-a-kind. This is particularly invaluable in fine art authentication and sales where there is the threat of counterfeit work or muddled provenances and sales records.

I wanted to put my talent and brand management background to use working with esteemed artists to create “bluechip” NFTs or “BluNFTs.” Registering archives in an artist’s collection as NFTs ensures there is an everlasting version on the blockchain. We’re taking existing material that is already incredibly valuable but unavailable to collectors and the general public to make it accessible as NFTs. Click will make history modern in the form of BluNFTs.

The advantage of these archival NFTs is that they are real, existing assets with legitimate, substantiated market value. A majority of the other digital art NFTs cannot offer this security. Many buzzy new NFT artists cannot be properly valued, and it’s difficult to predict their future worth. Archival NFTs will hold their value and continue to grow if properly positioned. 

But how do you control and manage the value of these assets for decades? The solution is a strong management team with expertise in building and maintaining everlasting brands, resulting in new revenue streams for the artists and a reinvention in the modern world. NFTs are only one part of the puzzle. There must be confident and well-versed professionals in place to avoid a “one hit wonder.”

NFTs can be valuable and safe investments that appreciate with mass appeal and speak to an existing audience: the artist’s fans. Our carefully selected, vertically aligned partners are not artists or creators who need to build a following; they are beloved figures who already have an invaluable, enthusiastic fan base eager to connect with the artist in new and more intimate ways. Click will offer modern memorabilia with cryptocurrency value.

Major shifts in the art and entertainment spaces are coming, and fans and collectors will be able to interact with their favorite icons on a more intimate level using NFTs. Click and its BluNFTs are at the forefront of this digitization, and we are excited to be here.

Alexandra Fairweather is an art and finance veteran who codirects the estate of world-renowned artist John Chamberlain. She sits on the board of multiple investment vehicles in the art and real estate spaces. Since late 2020, Alexandra has been building the Click Collection, an elevated NFT platform set to shift the paradigm for creators, estates, foundations and museums across arts, film, fashion, music and society with never-before-seen, curated bluechip NFTs, or “BluNFTs”, from art, fashion and society’s biggest names. Click will launch in late 2021.